B2B SaaS · 10–60 people

Understand why your
go-to-market doesn’t work.

Your analytics tells you what happens — where someone drops out of the go-to-market you designed. It doesn’t tell you why.

That’s the one thing I do. I find the reason behind every drop-out in your go-to-market, and hand you the fix, already written. Analytics and behavior together.

See how it works

How the diagnosis works.

  1. Every buyer moves through six phases: First Thought, Passive Looking, Active Looking, Deciding, First Use and Ongoing Use. Your analytics only sees the last four.
  2. People drop out for three reasons. Confusion: “I don’t understand what this is.” Fear: “I understand it. I don’t trust it.” Friction: “I want it. Something is in the way.” Your dashboard records all three as the same exit.
  3. I check them in a fixed order: Confusion, then Fear, then Friction.
  4. Six phases times three reasons gives eighteen places to look. I cut them down to the three that matter.
  5. Seven working days: Day 0 intake, Day 1 evidence, Days 2–4 diagnosis, Day 5 the cut, Day 6 the report, Day 7 delivery call. Then a re-diagnosis at day 60.
7 working daysNot six weeks
< 1 hourOf your time, total
3 reasonsOr it’s free

The problem

You already know where they drop off.

You’ve seen the number. You’ve probably rebuilt the page it sits on, more than once.

What you don’t have is the reason. And without the reason, every fix is a guess.

Three people left this week. One didn’t understand what you sell. One understood it and didn’t trust it. One wanted it and hit something in the way. Your dashboard recorded three identical exits.

Three reasons. Three different fixes.

The methodology

Six phases. Three reasons people leave. Eighteen places to look.

Your funnel covers the part you can measure. The decision started earlier — when something made their current setup feel wrong, and through the months they spent half-looking without searching for you.

I check all six phases against all three reasons. Confusion first, then Fear, then Friction, always in that order. A confused buyer can’t be reassured. A worried buyer doesn’t care how few clicks it takes.

Empty cells matter too. They tell you where to stop spending. The whole method is written out on the Barrier Matrix page — six phases, three reasons, and why the order is fixed.

What you get

Five things. No 60-page deck.

01

The matrix, filled in

All 18 cells scored. One page shows which phase is losing people and why.

02

Every drop-out explained

Each one tied to the behavior causing it — cognitive load, loss aversion, ambiguity aversion — and rated CRITICAL to LOW.

03

A roadmap sorted by who does the work

Copy, design, product, paid. Nobody has to turn the report into tickets.

04

Your biggest fix, already written

Not “consider clarifying your pricing.” The rewritten page, in your voice, ready to paste.

05

A 60-day re-diagnosis

I run it again two months later and send the difference. This is where you find out whether it worked.

The full engagement, day by day, what I need from you, and the price, sits on the next page.

See how it works

Who it’s for

This isn’t for everyone, and I’d rather say so now.

€500k–€10M revenue

B2B SaaS, 10–60 people.

€5k+ a month on acquisition

Below that, I can’t make the maths work honestly.

Traffic that doesn’t convert

And nobody can explain why.

Already redesigned once

And it didn’t help.

Who it isn’t for →

Get started

Thirty minutes. I’ll tell you if you need this.

I’ll ask what you’re spending, what you’ve already tried, and what you think is wrong. Sometimes the answer is that you don’t need me, and I’ll say so.